Embracing the bots: how direct to consumer advertising is about to change forever
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is ...
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Tag: personalisation
The media trifecta of consolidation
When marketers determine how to spend their money, they tend to look at each channel and decide on allocation. This typically ...
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Email marketing, the dark horse that won’t let you down
When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. ...
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Disrupt or die: Lessons from digital native companies
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – ...
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Millennials are NOT the enemy of media
I’m getting really tired of reading about how Millennials are the enemy. It’s not said in so many words, but ...
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Top five ways brands can shape the DIY phenomenon
From the big global players to the emerging online brands, everyone wants in on the DIY phenomenon. But it’s the ...
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