Downturns, upturns, consumer expectations: Interesting times for marketers
I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced ...
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Tag: personalisation
SA’s programmatic video budgets still spent mainly on YouTube but there is positive progress
The main issue hindering progress in the programmatic space is lack of knowledge.
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The biggest B2B e-mail marketing trends for 2019
Top tips to remember for email marketing campaigns in 2019.
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The Hunger Games and the evolution of digital marketing: Five top trends to watch in 2019
Imagine a group of teenagers relentlessly fighting for their lives every single day in a constantly changing environment. Much like ...
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Hyper-personalisation to ‘me-commerce’: The year of mobile engagement
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale.
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Moving beyond a subscriber’s name: Hyper-personalisation with email marketing
A benefit of personalising emails is retention as recipients are unlikely to unsubscribe if content is customised. Relevant content also ...
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