What consumers want from customer communication in 2020
It’s now well-established that customer communication is vital to the success of any business. But it can only play that ...
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Tag: personalisation
You, me and 5G: How personalisation and tech drives revenue – PwC’s Africa Outlook
Personalisation is the theme of PwC’s 10th annual edition of the Entertainment & Media Outlook: 2019-2023 – An African perspective, ...
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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Why email marketing is still the most effective way to build customer relationships
Strong customer relationships are built on trust, but how do you maintain personal relationships with thousands of customers? A strong ...
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Old Mutual’s app-to-email messaging: An Everlytic and Mirum case study
Everlytic and Mirum Agency collaborated on a project for Old Mutual’s Dreams app. This allowed Old Mutual to automatically trigger ...
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Laying the foundation for a future where personalisation platforms can architect previously unimagined customer experiences
Personalisation succeeds when companies make it easier for customers to engage, buy, and consume what they want versus the outdated ...
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