Tag: personalisation

Fifty percent of South African shoppers surveyed often abandon purchases because the digital experience offered by major retailers is too ...

AI has fundamentally transformed the OTT video industry through hyper-personalisation and smarter content delivery.  AI and machine learning (ML) have ...

Many South African marketers, brand managers and retailers will remember the days when their retail marketing strategy was static, and ...

Janette Hardman (country head of Microsoft Advertising South Africa for InMobi Advertising), Mike Luscombe (director of partner sales, EMEA and ...

You’ve probably heard the term 'commerce media' – but what is it really? And why should South African businesses across ...

The use of AI in advertising is rapidly bringing about “a sea change, and there are not just examples here ...