A benefit of personalising emails is retention as recipients are unlikely to unsubscribe if content is customised. Relevant content also leads to more engagement. Read more
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. The Conversation’s series on... Read more
When marketers determine how to spend their money, they tend to look at each channel and decide on allocation. This typically breaks out to TV, online, mobile, out-of-home, print, events/exp... Read more
When it comes to statistics, conversions, and ROI generated through any marketing channel, email marketing outperforms all, including social media. This puts to rest the debate about whether... Read more
Digital native companies are setting customer expectations high in just about every industry and challenging established brands’ business models – a prospect that keeps many C-suite executiv... Read more
I’m getting really tired of reading about how Millennials are the enemy. It’s not said in so many words, but I see story after story and panel after panel about how Millennials are different... Read more
