The main issue hindering progress in the programmatic space is lack of knowledge. Read more
Top tips to remember for email marketing campaigns in 2019. Read more
Imagine a group of teenagers relentlessly fighting for their lives every single day in a constantly changing environment. Much like Charles Darwin’s theory of evolution by natural selection,... Read more
Brands can collect personalised audience data from customer engagements to craft meaningful hyper-personalised omni-channel marketing campaigns at scale. Read more
A benefit of personalising emails is retention as recipients are unlikely to unsubscribe if content is customised. Relevant content also leads to more engagement. Read more
The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all together. The Conversation’s series on... Read more
