It’s now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers receiving it. Read more
Personalisation is the theme of PwC’s 10th annual edition of the Entertainment & Media Outlook: 2019-2023 – An African perspective, which highlights the increasing momentum of personal and p... Read more
We need to move away from being fixated on action type campaigns only and see the relevance of generating real brand affinity among our audience. Read more
[PRESS OFFICE] Strong customer relationships are built on trust, but how do you maintain personal relationships with thousands of customers? A strong email marketing platform that delivers p... Read more
Everlytic and Mirum Agency collaborated on a project for Old Mutual’s Dreams app. This allowed Old Mutual to automatically trigger emails that are personalised according to the user’s answer... Read more
Personalisation succeeds when companies make it easier for customers to engage, buy, and consume what they want versus the outdated concept of trying to predict the right product, place, and... Read more
