Five South African audiences your brand should target this holiday season
As the festive shopping season heats up, brands are vying for attention, and South Africa’s retail space is no exception. ...
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Tag: personalisation
How using AI in e-commerce can help reach Gen Z over the retail season
As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands are increasingly turning to ...
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The evolution of data in campaign reporting
In the fast-paced world of digital media, data has emerged as the cornerstone of strategic decision-making. Nowhere is this more ...
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AI ushers in the era of marketing precision
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, chief client officer at Helm, ...
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The particular challenges of financial services’ digital marketing campaigns
Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow ...
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AI is reshaping video advertising
From AI powered brand placement, the growth of shoppable video ads and hyper-targeted audience segmentation, artificial intelligence tools are reshaping ...
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