AI ushers in the era of marketing precision
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, chief client officer at Helm, ...
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Tag: personalisation
The particular challenges of financial services’ digital marketing campaigns
Heading up digital marketing efforts in the financial services sector is not easy right now. High interest rates and slow ...
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AI is reshaping video advertising
From AI powered brand placement, the growth of shoppable video ads and hyper-targeted audience segmentation, artificial intelligence tools are reshaping ...
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Generated AI actors to disrupt marketing in South Africa
AI has broken a new barrier of imagination on the continent of Africa this week. Immersive Fox, led by software ...
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How Gen Zs are shaping the future of CX
It's important to recognise that Gen Z now makes up a significant portion of the global population, spanning from 1997 ...
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Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers ...
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