The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more important. Read more
With the public influence of online as an atomic conduit of marketing, word of mouth marketing (WOMM) is no longer reserved for the offline arena. Read more
In business boardrooms the world over, as soon as someone mentions TikTok, there is often a silence and a hesitancy to explore what many believe to be a daunting platform. Read more
A brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in brand conversations. Read more
[PRESS OFFICE] Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase in influencer... Read more
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when it goes wrong? Read more
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