A brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in brand conversations. Read more
[PRESS OFFICE] Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media use was an increase in influencer... Read more
Influencer marketing is a buzzword at the moment, with seemingly every brand wanting to utilise it. But what happens when it goes wrong? Read more
Nfinity Media has added to its growing business assets, purchasing the license to the influencer marketing platform, Webfluential, for South Africa. Read more
Influencer marketing, which many say brings a brand closer to consumers, will continue to cause a stir in 2018, as it's benefits are realised by more and more brands. Read more
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