The lines between digital and TV are blurring — and in time, they’ll disappear
From a consumer perspective, the lines of the TV experience and the streaming experience are already blurring.
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Tag: platforms
Paradigm shift in PR: Key trends for 2023
One of my favourite authors, Ryan Holiday, once said, “Everything is change. Embrace that. Flow with it.” I think this ...
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Business cards, dinosaurs, and LinkedIn
LinkedIn has transformed for me into an educational environment, shifting away from having been a B2B marketing and announcement environment.
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Three ways your business can build a community economy
The way we interact online is undergoing a massive shift, away from an emphasis on creator-led content and towards more ...
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How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out
Once upon a time, most advertisements were public. If we wanted to see what advertisers were doing, we could easily ...
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Leveraging data to drive actionable insight with the inherent intelligence of ecommerce platforms
In today’s digital world, where ecommerce platforms are becoming the de facto standard for many shopping experiences, the retail value ...
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