Podcasts are a rare point of growth in the current media landscape. They are valued for convenience, intimacy, and choice. The younger, better educated audience is also highly desirable to a... Read more
SAMIP hosted a discussion featuring expert voices from our own cohort and the industry to share reflections on what it takes to reach sustainability with their podcast products and companies... Read more
Community radio stations need to use technology and work smart so they can produce the local news and current affairs content necessary to keep their listeners. Read more
A brand that can recognise a synergy in their ‘ideal’ customer and the content of the podcast, can put themselves front and centre to those listeners and elevate the brand. Read more
With ad revenue in podcasting set to hit $1 billion in the US, and audience take-up increasing in South Africa, there’s a good marriage waiting to happen. Read more
With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering 60% listen to podcasts, and 21% do it every single week. Read more