podcasting | The Media Online

Podcasting: an opportunity for South Africa

Posted By: James Cridlandon: June 10, 2020In: Broadcasting

With ad revenue in podcasting set to hit $1 billion in the US, and audience take-up increasing in South Africa, there’s a good marriage waiting to happen. Read more

Podcasting enters puberty: Hello…are you listening?

Posted By: Brandon de Kockon: May 28, 2020In: Broadcasting

With a massive sample of more than 28 000 middle-class-and-up South Africans responding to our survey, we discovered a staggering 60% listen to podcasts, and 21% do it every single week. Read more

Podcast listening is down while radio listening is up

Posted By: John Wallson: April 17, 2020In: Radio

Across the world people seem to be tuning in to radio via their digital devices. It’s a grim irony that radio stations are now being sampled by the younger market many thought were lost to t... Read more

Exclusive: ‘Blind History’ podcast series makes history in New York

Posted By: TMO Reporteron: June 14, 2019In: Broadcasting

From Shaka Zulu to Joan of Arc, from JFK to Mother Teresa, the Blind History podcast series – a collaboration between CliffCentral and Taylor Blinds and Shutters – has made history its... Read more

The secret of radio’s success: Its old strengths remain, but it evolves with the times

Posted By: Wayne Bischoffon: June 12, 2019In: Radio

Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more