Stop playing dress-up with culture
Every year on 24 September, our timelines fill up with the same predictable images: the South African flag, stock photos ...
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Tag: PR
Tech PR strategy is not about getting you into the news – it’s about making you the news
In the B2B technology sector, the old public relations playbook has become obsolete. The days of measuring success by the ...
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Why client relationship management is the true currency of PR
In public relations, it’s easy to think that success is measured by meeting the business needs of our clients, but ...
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PR is an engine for growth, trust and competitive advantage for SMEs
For small and medium-sized businesses, particularly in the technology sector, an investment in PR and digital marketing becomes crucial to ...
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Is creativity being replaced by algorithms?
Today, 65% of public relations (PR) professionals use artificial intelligence (AI) for research, list building, and idea generation, while 75% ...
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PR in the age of polarisation
On 16 July, the global PR industry unites to celebrate World PR Day, a timely reminder that public relations is ...
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