The real world pressures on PR in 2025
With 2024 ending in chaos — marked by Donald Trump's winning the US elections, conflicts in the Middle East, discussions ...
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Tag: PR
The evolution of PR: From traditional to integrated storytelling
The public relations and communications landscape is constantly changing, probably now more than it has in the last few decades, ...
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World PR Day: The future of public relations in a flux
On 16 July, we celebrate World PR Day. The theme is “The Future of Public Relations in a Changing World,” ...
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Heralding a new wave of creativity
The emergence of generative artificial intelligence (GenAI) signals a new wave of creativity and change in the ever-evolving media landscape. ...
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Ethics in Africa: The essential role of public relations
Africa is a magnificent, vibrant continent, with each of its 54 countries showcasing unique cultures and traditions, yet all united ...
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Finding the sweet spot
There are many ways to “do” public relations, but getting it really right – in other words, attaining the greatest ...
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