The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine alrea... Read more
Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening. Read more
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there will no longer be a distinction between the two is fast approaching. Read more
The success of women should be celebrated, not just on Women’s Day but on every other day. The contribution they make in society should be acknowledged, in a professional or personal space. Read more
The year 2020 promises to be an even more exciting year for the marketing-communications fraternity, all we need do is spot and pursue the vast opportunities that lay ahead. Read more
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