The year 2020 promises to be an even more exciting year for the marketing-communications fraternity, all we need do is spot and pursue the vast opportunities that lay ahead. Read more
Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory phrase to describe what it was he did. Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s Prince Andrew. The Duke of York’s interview with the BBC, in... Read more
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to address these. Read more
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