Gone are the days when a brand could broadcast a message over the radio or TV and rest assured their target audience was listening. Read more
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there will no longer be a distinction between the two is fast approaching. Read more
The success of women should be celebrated, not just on Women’s Day but on every other day. The contribution they make in society should be acknowledged, in a professional or personal space. Read more
The year 2020 promises to be an even more exciting year for the marketing-communications fraternity, all we need do is spot and pursue the vast opportunities that lay ahead. Read more
Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory phrase to describe what it was he did. Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
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