It’s a strategic decision, not a procurement exercise
PR agency selection now demands a commercially focused approach as earned, paid and owned media converge. Businesses must tie PR ...
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Tag: PR
The skill South Africa refuses to take seriously
South Africa is right to prioritise doctors, engineers and scientists. But if skills alone built national competitiveness, countries like Cuba ...
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The new state of PR
As one of only two South African members of PROI Worldwide, Dialogue received early access to the latest global PR ...
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Stop playing dress-up with culture
Every year on 24 September, our timelines fill up with the same predictable images: the South African flag, stock photos ...
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Tech PR strategy is not about getting you into the news – it’s about making you the news
In the B2B technology sector, the old public relations playbook has become obsolete. The days of measuring success by the ...
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Why client relationship management is the true currency of PR
In public relations, it’s easy to think that success is measured by meeting the business needs of our clients, but ...
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