Google Chrome just rolled out a new way to track you and serve ads
Late last week, Google announced something called the Privacy Sandbox has been rolled out to a “majority” of Chrome users, ...
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Tag: privacy
Data silos preventing brands from getting real digital marketing value
less than 10% of businesses are using insights and technology to create useful, relevant experiences at multiple moments along the ...
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EU files antitrust charges against Google: here’s how the ad tech at the heart of the case works
The modern online advertising marketplace is meant to solve one problem: match the high volume of advertisements with the large ...
Read moreSeeking solutions to media measurement complexity
A topic at the top of the agenda is the fast-growing and mind-numbing complexity that has been overwhelming media measurement ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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Meta misses the mark on maintaining privacy
I feel the urge to comment on the Meta (that is, Facebook) ad called Good Ideas Deserve To Be Found, otherwise ...
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