The death of third-party cookies is not the death of online ads or online targeting. You are still left with first-party data... Read more
I feel the urge to comment on the Meta (that is, Facebook) ad called Good Ideas Deserve To Be Found, otherwise known as 'Please, Please, Please Allow Us To Track You'. Read more
Today’s equivalent of the Gilded Age oligarchs – the handful of super-rich Americans gobbling up increasing chunks of the media landscape – will have that, but they will also have access to... Read more
In the age of customer-centricity and renewed privacy, digital advertisers need to highlight their human side. Read more
As we step into 2022, it is worth noting that nothing is set in stone within the digital marketing landscape. It is still evolving at a ferocious rate and so are its users. Successful brands... Read more
It’s a never-ending cycle: malicious actors come up with some new way of exploiting unsuspecting users, and this results in a response from email and antivirus vendors who have to respond ac... Read more
