The media world is more personalised than ever before, as consumers are increasingly spending time on their connected personal devices to organise, curate and discover media Read more
'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response to marketing stimuli. Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
In a ground breaking judgment, the High Court in Pretoria has ruled certain provisions of RICA, are unconstitutional. Read more
By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
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