Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He said financial incumbents were “…in a race for their li... Read more
A group of Advertising Media Forum (AMF) members has compiled pitching guidelines for the industry in order to open up the debate on the process. With media pitches taking place more frequen... Read more
Campaign management is a vital component of any digital marketing initiative, says Lauren Solomons. To make sure that an initial strategy is not lost, effective campaign management ensures... Read more
