The Loeries jury watched every winning ad. Did anyone else?
South African ad fraud: Fraudlogix's 2026 report found that 22.94% of South African ad impressions analysed from 2025 showed characteristics ...
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Tag: programmatic advertising
The smartest digital out-of-home plans combine share of voice and programmatic buying
DOOH share of voice provides consistent, ongoing brand visibility. Programmatic DOOH adds flexibility by targeting specific audiences, locations and moments. ...
Read moreDetails![WOO study finds private marketplaces dominate global pDOOH trading [part 2]](https://themediaonline.co.za/wp-content/uploads/2026/09/technology-hologram-indoors-350x250.jpeg)
WOO study finds private marketplaces dominate global pDOOH trading [part 2]
WOO's Global pDOOH Expenditure Study found global programmatic digital out of home (pDOOH) advertising spend reached $1.339 billion in 2025, ...
Read moreDetails![Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]](https://themediaonline.co.za/wp-content/uploads/2026/09/nighttime-cityscape-with-crowd-gathered-front-large-illuminated-screens-350x250.jpg)
Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]
WOO's inaugural Global pDOOH Expenditure Study found the global programmatic digital out-of-home market reached $1.339 billion in 2025, accounting for ...
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Linear TV resilience frustrates digital ad platforms
About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains ...
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CMO bootcamp. Five drills to get fit, agile and future-ready
Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently ...
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