![WOO study finds private marketplaces dominate global pDOOH trading [part 2]](https://themediaonline.co.za/wp-content/uploads/2026/09/technology-hologram-indoors-350x250.jpeg)
WOO study finds private marketplaces dominate global pDOOH trading [part 2]
WOO's Global pDOOH Expenditure Study found global programmatic digital out of home (pDOOH) advertising spend reached $1.339 billion in 2025, ...
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Tag: programmatic advertising
![Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]](https://themediaonline.co.za/wp-content/uploads/2026/09/nighttime-cityscape-with-crowd-gathered-front-large-illuminated-screens-350x250.jpg)
Global programmatic DOOH market reaches $1.339bn, with EMEA leading adoption [part 1]
WOO's inaugural Global pDOOH Expenditure Study found the global programmatic digital out-of-home market reached $1.339 billion in 2025, accounting for ...
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Linear TV resilience frustrates digital ad platforms
About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains ...
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CMO bootcamp. Five drills to get fit, agile and future-ready
Boardroom-first marketing: CMOs must connect marketing spend directly to revenue, payback and enterprise value. Creative quality matters: Effectiveness-led creative consistently ...
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Who watches the watchers?
Nielsen will acquire DoubleVerify for $2.15 billion, combining audience measurement and media verification in a business serving more than $300 ...
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Transparency is the best defence against ad fraud
pDOOH reduces ad fraud by eliminating bot traffic and fake impressions through real-world screen delivery. Audience inflation is the real ...
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