40% of SA’s programmatic ad spend is wasted
40% of programmatic ad spend at risk R600 million misallocated annually Programmatic ad display is the weak point Brand safety ...
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Tag: programmatic advertising
From attention to attentiveness: the metric that matters
The advertising industry has a long and distinguished history of measuring, and often, the wrong, shiny things very precisely. For ...
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Putting hard numbers on the ad fraud haemorrhage
Consider this hypothetical scenario. Your head of manufacturing presents the quarterly numbers: inputs are fully accounted for, the bill of ...
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How to break the vicious circle of bad paid media campaign performance
One of the most frustrating, puzzling situations digital marketers encounter is paid media campaign results that get progressively worse despite ...
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AI Overviews are rewriting the rules of search marketing
Google has steadily moved towards zero click searches over the past few years, with features such as instant answers and ...
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Giving publishers a fighting chance
The Digital Solutions Group (DSG) has launched Broadband into the market with a mission of restoring value to independent publishers ...
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