Tag: programmatic advertising

As an industry we love absolute claims about what is in and what is out, but to truly understand the ...

I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. ...

Similarities between stock exchanges and ad exchanges, despite not trading the same commodities, are undeniable. Privately held businesses (Pty Ltd) ...

With over 750 speakers; including CEO’s, entrepreneurs, industry experts, and academics, Leaderex was a whirlwind of knowledge sharing and insights.

What's most important is that folks in our industry care about undisclosed payments and the consequences of these perverse incentives. ...

Smart Shopping was introduced by Google in 2018 and signifyed another step towards automated and machine-learning focused advertising. Tested and ...