Vital takeouts from the world’s largest programmatic advertising conference
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are ...
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Tag: programmatic advertising
Brands can, and should, ensure their ads don’t appear on fake news sites
The fake news industry is driven by money. Brands can, and should, play their part in ensuring that revenue dries ...
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Digital advertising: Rise of the algorithm raises ethical and legal issues
The use of algorithms has the advantage of displaying banner ads that match our interests, but there are risks involved ...
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Rapid uptake of programmatic in SA… but do hidden costs reduce its effectiveness?
South African programmatic advertising has grown at a rapid pace, both in terms of audience and revenue. Now, it’s around ...
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Advertising industry transformation: What colour is an algorithm?
A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds ...
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No magic bullet: How online media makes money
There are multiple ways for online media publications to make money, from display advertising to native content to donations and ...
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