Media Moves: Primedia’s PrimeX report back, Ultimate Media boosts staff, Avatar Creative Foundry launched
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: The Primedia ...
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Tag: public relations
How to enhance your B2B content marketing strategy
Content marketing isn’t new. But the challenge is how to come up with original ideas, creative editorial and strong insight.
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The short term. The long term. The intern
Our two-week grad programme is an extension of our formal workplace internship which has graduated several interns into fully fledged ...
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Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world
Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone ...
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The impact of AI influencer platforms on the PR business
It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...
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Why our social constructions matter and influence advertising
June is that time of the year when brands and their agencies embark on a month-long activation celebrating the LGBTQQIAAP+ ...
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