Reader research: Sailing for new shores
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research ...
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Tag: Publisher Research Council
A year of big moves for media research
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at ...
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Nielsen wins contract to conduct PRC’s reader research
The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in ...
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Western Cape newspaper AMPS readership figures under investigation
As the South African Audience Research Foundation delivers the results of the last run of AMPS figures, the Publisher Research ...
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All the media moves
Media Moves… TheMediaOnline's weekly round up. New Publisher Research Council appoints P2 Consultants. New editor of Die Burger announced. Mngomezulu ...
Read moreDetailsSA’s ‘big four’ publishers form new audience research JIC
South Africa’s ‘big four’ publishers have formed a new joint industry council, to be known as the Publisher Research Council, ...
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