The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for media decision-makers. Join the upcoming webinar for insights. Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing. Read more
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has never been more important. Read more
Executive director and CEO of Caxton and CTP Publishers and Printers’ newspaper division, Piet Greyling, lost his battle against leukemia on Monday night. Read more
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