The Media Online’s weekly round up of people, account and business moves in media. Read more
Future-proofing currency research in line with the changing landscape became paramount in 2020, a year that required us to innovate and operate outside of our comfort zones. We were presente... Read more
A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives (MI) was developed to do just this. Read more
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for media decision-makers. Join the upcoming webinar for insights. Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data to pinpoint just what it looks like. Read more
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