World of Media: LG, Airbnb and Novartis launch global media account reviews, TiVo lauches court case against Comcast, Facebook’s $5bn fine
The Media Online's weekly round-up of need-to-know global media stories.
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Tag: PVR
TV is dead! Long live TV!
Is the future of television in question? DStv Media Sales CEO Chris Hitchings studies recent research and concludes it certainly ...
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Time-shifted television viewing – does it have an impact?
With the continuous introduction of new technology, media consumption is in constant flux. One of the trends that affect media ...
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The changing appetite for media
Word has it that people’s choice of media has changed. The Media asks marketing leaders to share how their media ...
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BMW M5 television commercial is an interactive first for PVR viewers
Ad agency Ireland Davenport were asked to create a commercial as progressive and advanced as the new BMW M5. How ...
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TV’s new TAMS currrency is coming as PVR data is ‘unpaused’
The South African Advertising Research Foundation (SAARF) is about to launch time-shifted viewing data, something Chris Eyre, managing director of ...
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