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  1. 1

    Pierre van der Hoven

    In my opinion the impact on advertisers is significant. Any time delayed viewing within a few days (based on VOSDAL) is counted in audience ratings. But this assumes these audiences actually viewed the commercials. But this is often not true. Many people deliberately use their PVR to AVOID the commercials. Or at worst fast forward past the commercials. Is this taken into account in the ratings or the audience numbers the advertisers actually think they reached?

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