The message is now the medium
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers ...
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Tag: time-shifted viewing
TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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Time-shifted television viewing – does it have an impact?
With the continuous introduction of new technology, media consumption is in constant flux. One of the trends that affect media ...
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