It’s worth interrogating what exactly is meant by empathy in the context of business generally and marketing and advertising specifically. But 'empathy wash' won't cut it. Read more
Just like 'new normal', 'pivot' and 'WFH' were part of the corporate lingo of 2020, the phrase 'in-house' will likely soon be rolling off our tongues as big corporates opt to bring their mar... Read more
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