SA Gen Zs becoming a central influence in political and social change
Seventy-eight percent of South African respondents who regularly post online revealed they post content to help bring about social change ...
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Tag: research
SCOPEN 2023/24: South Africa’s fifth wave study set for May 2023
The fifth wave of the AGENCY SCOPE study is on track in South Africa and Cesar Vacchiano, President and CEO ...
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How dark is ‘dark advertising’? We audited Facebook, Google and other platforms to find out
Once upon a time, most advertisements were public. If we wanted to see what advertisers were doing, we could easily ...
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African newspapers can be anti-African too: what my research found
My research showed that the reporting misrepresented Africa, and portrayed Africans as inferior and dangerous.
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Why major advertisers are turning to spaza shops to promote their brands
What excites me most about this new product is being able to offer a media solution that allows brands to ...
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Agencies and freelancers: the state of play
South Africa’s freelance creatives are in high demand. What can agencies learn from them, and what can South African freelancers ...
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