Unpacking the winning ingredients for the ultimate media mix in South Africa
We know that understanding media placements is getting more complex, changing media behaviour adds to the mix and it’s imperative ...
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Tag: research
Making our voices heard
Over half the population, and yet only one out of five of the sources given a voice in the media. ...
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How children are being targeted with hidden ads on social media
The combination of content marketing and social media creates something powerful.
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South African front-page stories about Covid-19 were sensationalist and unhelpful
The ways in which the media report on a national and global health emergency could have implications for how society ...
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Walking the talk one day at a time
702 launched a repositioned brand in October 2020 – essentially a commitment to its audiences to deliver the information and ...
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Collaborative JICs would create a wealth of media data
Herein lies the key benefit for all stakeholders: the creation of an ES that is used as a hub to ...
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