What analysing 10 billion emails shows business leaders
According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more ...
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Tag: research
Your brand’s not only about you: The role of research in a rebranding process
KIA claimed a Guinness World Record in early 2021. And it had nothing to do with cars.
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BRC to release interim radio data end March
The marketing and communications industry can expect the first release of the Broadcast Research Council of South Africa's radio audience ...
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Online retailers continue to face challenges which undermine the customer experience
A study evaluating the consumer experience of online shoppers has highlighted the challenges that continue to face online retailers including ...
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The most searched (Googled) consumer products – by country and year
Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives ...
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AGENCY SCOPE 2021: Trends on the path to new world agility
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic ...
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