Online FMCG shopping leapfrogs five years
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has ...
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Tag: research
Arena Holdings’ Sunday Times Business Times inks deal to produce Sanlam Gauge
Arena Holdings, the Sunday Times Business Times and KhumaloCo ink a partnership deal with Sanlam to research and compile a ...
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An unmissable event for analysis ninjas, reporting squirrels and curious marketers alike
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for ...
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Media Reactions: The online-offline, consumer-marketer, and brand-ad equity divides
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, ...
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Wavemaker Teenage Research Report: Understanding the gatekeepers of modern and future trends
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media ...
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Seven days on Twitter: #Malema – The Great Pretender!
Last week I warned you the narrative was wrong; here we sit on the morning of what might be the ...
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