Media Reactions: The online-offline, consumer-marketer, and brand-ad equity divides
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, ...
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Tag: research
Wavemaker Teenage Research Report: Understanding the gatekeepers of modern and future trends
A collaborative effort between GroupM agencies – Wavemaker, Mediacom and Mindshare – was undertaken to understand the behaviour, attitude, media ...
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Seven days on Twitter: #Malema – The Great Pretender!
Last week I warned you the narrative was wrong; here we sit on the morning of what might be the ...
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Leveraging the power of parents…and children too
A high 76% of moms involved in the ViacomCBS study said that they often leverage their kids’ tech skills to ...
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The PRC’s iPort of call gives agencies access to topline reader data
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners ...
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In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
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