How South African media agencies stack up against their overseas counterparts
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...
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Tag: research
Working from home: Twitter reveals why we’re embracing it
As the effects of coronavirus and lockdown intensified, so too did the mentions of working from home on Twitter.
Read moreDetailsSouth Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their ...
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The Marketing Research Foundation updates the industry
The MRF believes that the need for MAPS is more critical than ever and is working tirelessly with partners and ...
Read moreDetailsOn the ground: Township consumer lockdown report
This consumer research report delves into the various challenges facing consumers at the bottom of the pyramid, within the context ...
Read moreDetailsReading is alive and well, while the platforms are evolving
Despite the long-held belief that drive-time radio shows take the greatest share of audience, a new survey clearly proves that ...
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