Leveraging the power of parents…and children too
A high 76% of moms involved in the ViacomCBS study said that they often leverage their kids’ tech skills to ...
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Tag: research
The PRC’s iPort of call gives agencies access to topline reader data
The PRC and Nielsen have collaborated and PAMS2019 is now easily accessed on Nielsen’s iPort system, a boon for planners ...
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In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
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How South African media agencies stack up against their overseas counterparts
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can ...
Read moreDetailsWorking from home: Twitter reveals why we’re embracing it
As the effects of coronavirus and lockdown intensified, so too did the mentions of working from home on Twitter.
Read moreDetailsSouth Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their ...
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