Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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Tag: retail
World of Media: Disney plots $1 billion-plus global media business review, the Queen is hiring a social media manager, Alibaba’s financial results success
The Media Online's weekly round-up of need-to-know, global media stories.
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Highs and lows of December 2018 retail
December retail figures from the US, UK, China and South Africa differed widely and are, more than ever, relative to ...
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Offline is aspirational, on trend and intriguing, while e-commerce’s focus is on convenience and price
Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company, ...
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The Awards Wrap: Environ Skin Care recognised as top medical skin care company, Ginologist Floral Gin and Tanqueray take top honours, Galliova Awards winners
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry.
Read moreDetailsBuyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
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