What is the ideal marketing channel mix for your e-commerce store?
Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their ...
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Tag: retail
The disability market: An untapped and bankable segment
With an estimated 4.1 million people living with some form of disability in SA, brands need to pay attention to ...
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Amazon beats Google in the e-retail search
Between 2015 and 2018 Amazon grew from 46% to 54% with Google declining from 54% to 46%. Amazon is so ...
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Is political confidence a determinant of consumer spending?
Ladies and gentlemen, the political consumer exists. She is younger, vocal and importantly represents the growing sector of buying power.
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Serious play: No brand loyalty and unpredictable consumer behaviour
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands.
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World of Media: Disney plots $1 billion-plus global media business review, the Queen is hiring a social media manager, Alibaba’s financial results success
The Media Online's weekly round-up of need-to-know, global media stories.
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