Like most of my peers in the marketing industry, I get inventors and clever thinkers contacting me with something new they have developed. Read more
In the age of digital transformation, it is critical to guide your target audience through the customer journey from interest to purchase. Customers nowadays expect a pleasing and personalis... Read more
Pop quiz. What have you been missing for the last 18+ months? Answer: In-person, human interaction on a broad scale. Read more
Amazon announced Jeff Bezos is stepping down as CEO almost 27 years after he founded the company to sell books to customers over dial-up modems. Read more
Customer experiences are an ever-changing beast. They will ebb and flow with society, and society is less engaged than it used to be. When we get through this pandemic, will we revert back 1... Read more
The future of ecommerce has arrived earlier than expected thanks to Covid-19. While this is good for brands that have an online presence, there is still a vast disconnect between brands and... Read more
