The ecommerce customer of 2022 is significantly more digitally sophisticated than they were only a few years earlier. Read more
‘The best is yet to come’. A slice of optimism uttered (almost always) at the most pessimistic of times. Some might call it cliché, others might call it ‘wishful thinking’. But, when it come... Read more
Brands can no longer exist in isolation from the communities in which they operate. Conscious consumerism has seen a steady rise in recent years. Read more
Although not a new concept and with a long road ahead, the word 'Metaverse' has been on everyone's lips since Facebook rebranded itself as Meta and thus positioned itself as a major player i... Read more
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal coalitions, lockdown restrictions and on-going vacci... Read more
Closer to home, as media and advertising people, IoT is already prevalent and shaping the way consumer data is both available and able to be utilised. Read more
