Meeting the needs of modern consumers: What businesses should know in 2022
Brands can no longer exist in isolation from the communities in which they operate. Conscious consumerism has seen a steady ...
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Tag: retail
Metaverse: a new way for businesses to connect with consumers?
Although not a new concept and with a long road ahead, the word 'Metaverse' has been on everyone's lips since ...
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Adapt and thrive: A media agency’s predictions for 2022
The latest South African economic outlook set for 2022 ranks a few key influencing factors for the year including loadshedding, municipal ...
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Living with the Internet of Things
Closer to home, as media and advertising people, IoT is already prevalent and shaping the way consumer data is both ...
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You are what you consume: seven profiles of the current consumer
Everyone has to shop. Some more, some less. There are those who go in search of the best deals, and ...
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Retaining customers for the long term: Three waves of retail customer engagement
New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink ...
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