Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to make them more attainable – just think how cell phone... Read more
Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap into the market of more than one billion potential online smartphone customers. Ac... Read more
Technological innovation in translation is rapid and ongoing, and recent developments have again raised the spectre of a future in which machines reign supreme and humans need no longer conc... Read more
On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return o... Read more
KFC succeeds in China, where Home Depot, Mattel and eBay couldn’t, by localising the brand itself and not just collateral. Step inside a KFC in any part of China, and you’re bound to be surp... Read more
Thomas Friedman, the New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalisation process in his book, ‘The World is Flat’: “Globa... Read more
