Tag: Rubric

Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to ...

Putting mobile apps within reach of a global audience is one of the easiest steps companies can take to tap ...

Technological innovation in translation is rapid and ongoing, and recent developments have again raised the spectre of a future in ...

On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new ...

KFC succeeds in China, where Home Depot, Mattel and eBay couldn’t, by localising the brand itself and not just collateral. ...

Thomas Friedman, the New York Times columnist and winner of the Pulitzer Prize, described his view of the post-2000 globalisation process in ...