MMA SA opens retail media measurement standards for public comment
MMA South Africa has released a draft South African Retail Media Measurement Standards Framework for a 60-day public consultation starting ...
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Tag: Sarah Utermark
The nowism of marketing is human
When Facebook (now Meta) launched, where, if you recall, we received a mail referred from a friend suggesting we join ...
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The rise of the ‘AI first’ trend in marketing
Over the past year especially, AI has moved from being a futuristic concept to a core tool used in modern ...
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Call to AI action for mobile marketers
Industry marketing body MMA Global launched the AI Leadership Coalition (ALC) earlier this year, and now it’s arrived in South ...
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How using AI in e-commerce can help reach Gen Z over the retail season
As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands are increasingly turning to ...
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How Gen Zs can ensure they are employable in the new workplace
The new workplace is an ever-evolving landscape where each generation brings its own distinct perspectives and aspirations – and this ...
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