The nowism of marketing is human
When Facebook (now Meta) launched, where, if you recall, we received a mail referred from a friend suggesting we join ...
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Tag: Sarah Utermark
The rise of the ‘AI first’ trend in marketing
Over the past year especially, AI has moved from being a futuristic concept to a core tool used in modern ...
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Call to AI action for mobile marketers
Industry marketing body MMA Global launched the AI Leadership Coalition (ALC) earlier this year, and now it’s arrived in South ...
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How using AI in e-commerce can help reach Gen Z over the retail season
As the seasonal retail shopping surge approaches, with Black November dominating the shopping landscape, e-commerce brands are increasingly turning to ...
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How Gen Zs can ensure they are employable in the new workplace
The new workplace is an ever-evolving landscape where each generation brings its own distinct perspectives and aspirations – and this ...
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Opera reveals user base behaviours and how brands can reach them
With every cent counting for millions across the country already, it is not surprising many have found ways to maximise ...
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