Exclusive: How marketers perceive the performance of agencies
New research from SCOPEN has provided insights into the trends of the UK creative communications industry and the perception and ...
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Tag: Scopen
Exclusive: How does South Africa rank in global marketing?
SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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Marketers to take digital in-house at unprecedented rate
Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to ...
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Warm up to cold calling and yield better results for your agency
Latest research conducted by Spanish-based Scopen and the Independent Agency Search & Selection Company reveals how South African agencies are ...
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