Are LSMs still relevant in 2019?
The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there's been growing criticism ...
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Tag: SELs
Letter: TGI could complement the ES
Britta Reid recently wrote an article published in The MediaOnline entitled, Establishment blues: ES must be unbiased foundation for media ...
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Changing consumers mean changes in LSMs
So who exactly is in the LSM 4-7 market? It is no longer so simple, discovers Melina Meletakos while investigating ...
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