Millward Brown’s pre-testing data suggests that people’s reaction to advertising content does not vary much by channel. That makes me think that it is how the content is delivered that makes... Read more
The Advertising Media Association of South Africa (Amasa) recently gave industry players the opportunity to view some of the winning adverts from the Cannes Lions International Festival of C... Read more
Given the widely accepted statistic that around 80% of new product launches fail, in these very tough trading conditions, should you be looking to introduce a new brand to consumers or to st... Read more
With over 900-million consumers in 53 Countries, Africa has been growing at almost 5% each year since 2000, making it the world’s third fastest growing region, writes Lyn Davis. There... Read more
