The future of ecommerce has arrived earlier than expected thanks to Covid-19. While this is good for brands that have an online presence, there is still a vast disconnect between brands and... Read more
Marketers need to look for incredibly rare ‘delta moments’, which hold the potential to dislodge habitual behaviour from the unconscious mind and leave shoppers open to new choices. Read more
I was intrigued to discover that the Media24 Lifestyle division recently carried out a survey on the ‘modern family’. This magazine publisher runs a cloud-based customer intelligence platfor... Read more
