Despite the long-held belief that drive-time radio shows take the greatest share of audience, a new survey clearly proves that more people are reading during the day than are listening to au... Read more
We owe it to ourselves, our clients and our colleagues to show each other respect, put our smartphones devices away and be present. Read more
By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and online during their free time. And that’s just three activities... Read more
It is remarkable how speedily the smartphone has extended connectivity and revolutionised life. It is little wonder that it has fostered a new addiction. Read more
Findings of a new study by the Northwestern University in Qatar show that consumers in the MENA region rely mostly on television for their news. Read more
Consumer perceptions of activations have shifted; just as the introduction of digital and social media has changed the nature of experiential marketing. It’s the new golden age of activation... Read more
