Last year was tough for many personally and professionally; 2019 will have its challenges too, especially in the media business. But a positive, can-do attitude could help, says a media agency man. Read more
We owe it to ourselves, our clients and our colleagues to show each other respect, put our smartphones devices away and be present. Read more
Creative outdoor campaigns can be a hugely powerful means of influencing consumer perceptions and attitudes, and ultimately the decision to buy products, says Gareth Grant. Designing outdoor campaigns, however, is a challenging task that requires rigid adherence to a number of basic principles, of which the foremost is the need for simplicity. The latest Consumer […] Read more
