Consumer perceptions of activations have shifted; just as the introduction of digital and social media has changed the nature of experiential marketing. It’s the new golden age of activation... Read more
Deloitte Global has released their Technology, Media and Telecommunications Predictions 2017, designed to provide insight into what may offer disruption and growth opportunities across the t... Read more
Imagine you are visiting a new city and get lost on your way to that famous must-see museum. In times of yore – actually just about 10 years ago – you might have had to consult a friendly lo... Read more
With public demonstrations banned at the COP21 conference on climate change in Paris, climate activists are taking to social media to get their message out on climate justice. Before the off... Read more
From the first mobile phone 30 years ago, which weighed in at a massive 4.7kg and had 30 minutes of talk time, we’ve evolved in just 20 years to a time where the telephony function is... Read more
Over 80% of South African internet users use smartphones to access the World Wide Web, while just over 18% use traditional methods. Social media is the third most popular activity on smartph... Read more
