Marketers are planning for a consumer that no longer exists
New dentsu Africa Digital Digest reveals why the audience, the purchase journey and the rules of growth have fundamentally changed. ...
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Tag: social media marketing
TikTok: Can the controversial app work for B2B brands?
TikTok is increasingly being used by B2B brands to build awareness and engagement. Authentic, personality-driven content can outperform polished corporate ...
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Zambia’s cultural confidence becoming its greatest creative asset
As someone who works with brands in Zambia every day, one of the most interesting shifts I have observed is ...
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The creator is no longer on the media plan — the creator is the media plan
Creator marketing has shifted from a tactic to a core retail strategy, with media plans increasingly built around creators. Brands ...
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Why your brand’s credibility is now more valuable than a pretty website
South Africa has entered a trust economy, where credibility influences purchasing decisions more than polished branding alone. A 2024 PwC ...
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Too busy to post
South Africa’s creator economy is booming, with families, professionals and small businesses increasingly hiring content creators. Short-form video is driving ...
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