Social media race to the ANC presidency: Party doesn’t own its public story
With less than a month to go until the elective conference on 16 December 2017, brand ANC has failed to ...
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Tag: social media
Social media 2018: Strategic purpose leads the way
The most important thing to remember about stories is they’re fun, so go out experiment, engage and learn. Most importantly ...
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How to regulate Facebook and the online giants in one word: Transparency
Governments have allowed Facebook to build the most lucrative advertising engine the world has ever seen. But transparency is an ...
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The ingenious Facebook trap: Time for ensnared brands to cut their losses?
The key lesson is that brands need to remind themselves they don’t have to play by the rules of massive ...
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Connectivity is reshaping consumers, connections, content and commerce
Kantar's 2017 Connected Life study, carried out in 56 markets and covering over 90% of the world’s internet population, explores ...
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The ANC and social media factionalism
Social media research shows the most prevalent perception from the public is that brand ANC is not united. This causes ...
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