SAARF clarifies key details around its proposed new marketing research currency
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal ...
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Tag: South African Audience Research Foundation
Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
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Creating a charter for a united media
In an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media ...
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Research on Saarf’s future moves ahead
The South African Audience Research Foundation (Saarf) and its major stakeholders have taken several steps towards ensuring media is supplied ...
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A world without AMPS, maybe! But a world without Fred Perry?
In view of the alarming standoff between the media-owners and Saarf, I’m often asked to reflect momentarily on a world ...
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