Tag: South African marketing

Brand and performance marketing are increasingly viewed as two parts of one integrated marketing strategy. IAS research found that 95% ...

South African advertising has created cultural references that have outlived the campaigns themselves, becoming part of the country's shared cultural ...

Feel-good marketing is emerging as a key strategy for brands seeking stronger emotional connections with consumers Penquin says consumers increasingly ...

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards, with this year's ...

Michelle Randall Sharnock and Kirsten Dugmore have founded Kirelley, a company centered around evidence-based marketing designed to drive brand growth. ...

Imagine stepping into a marketplace that's as vibrant and diverse as a rainbow, where each colour represents a different culture, ...