Communication, if not managed professionally, will negatively impact your business and you could run the risk of ruining your reputation. Read more
A poorly briefed media strategist is like an artist without inspiration. Without inspiration, an artist can create a painting, but it won't touch its audience. Read more
It is only in the realm of the longer-term that reader interests and shareholder interests align. It is there we must direct our strategic thinking and focus. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
The best relationships are formed when everyone plays open cards, with no hidden agendas. Read more
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to work with all sorts of interesting people and offices. Read more
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